KGFS has been a forerunner by investing heavily in technology from the early days, supporting its well-laid-out mission and strategy.
With the foundation of the investments already made in Technology and Platforms, KGFS has embarked on a digital transformation journey into a Tech 2.0 stack. The emergence of digital platform sand the explosive growth of cloud, analytics, big data, and machine learning capabilitie shave enabled us to look at a suitable mix of branch, field, and digital channels for customer engagement. The KGFS2.0 Tech Stack builds on our Plan, Grow, Protect, and Diversify model and brings a strong middleware with a specific focus on risk, productivity, growth, and regulatory compliance.
On the user interface layer, there is a greater focus on customer, employee, and partner experiences. Besides driving the organization towards customer centricity, the KGFS Tech& Data Science Platform aims at improving operational efficiency, effectiveness, and market growth. The platform also creates new avenues for customer sourcing: inbound marketing via the WhatsApp Customer Self-Service App, data mining on customer transactions; data mining on CB reports (including earlier rejects); and retention management tools. WhatsApp engagement with customers, along with the digital agent network, provides the necessary impetus for customer stickiness and indirect network effects.
As part of the data strategy, a focused analytics team is formed to create a “trusted single version of the truth” through the consolidation of the data assets and to champion analytics maturity at the organization by integrating advanced prescriptive and cognitive modelling for decision support purposes. A clear and well-defined strategy is broken down into three essential pillars: